Karen Waksman - Retail MBA
Because marketing is a specialty and requires a very experienced and full service company to do the job right we decided to partner with Retail MBA and Karen Waksman. Karen, for years as a factory representative, learned the ropes, pitfalls, and how to get a product in front of buyers and into stores. I can’t express enough how important this is as I have seen many products fail when an inexperienced person tried to self-market. Having a great product developed and ready for market with no marketing plan is a recipe for failure. Marketing should start in the beginning of the project not after it is developed.